In today’s fiercely competitive mobile commerce landscape, customer acquisition is only half the battle. The true key to sustainable success lies in fostering loyalty and repeat business. But how do you convert one-time buyers into brand advocates who consistently choose you over the competition?

Research indicates a 5% increase in customer retention can lead to a profit increase of up to 95%. Loyalty programs, when implemented strategically, can be a game-changer. They incentivize repeat purchases, cultivate a sense of belonging, and encourage brand advocacy.

This is why Apptile has partnered with AiTrillion, a leading sales and marketing automation platform that offers best-in-class loyalty program features.

Turn Transactions Into Rewards!

Every time a customer makes a purchase in your mobile app, they’re not just buying a product, they’re stockpiling points towards exciting rewards. That’s the magic of AiTrillion’s Loyalty and Rewards Program.

Loyalty programs aren’t one-size-fits-all. By understanding your target audience and their buying habits, you can design a program that specifically nudges them towards conversions. Here’s how:

• Tiered Programs: Structure tiered programs where higher purchase amounts unlock more points per dollar spent and exclusive rewards, motivating customers to spend more.
• Targeted Rewards: Incentivize customers to discover new product categories, balancing your inventory and potentially boosting average order value (AOV)
• Loyalty Nudges: Strategically place loyalty nudges on your cart abandonment page, reminding customers of the points they’ll miss if they don’t complete their purchase.
• Double Dipping: Expand reward opportunities beyond just purchases. Allow points for social media engagement, reviews, or event attendance, fostering deeper brand interaction.
• Milestone & Bonus Rewards: Set milestone rewards for desired actions like first purchases or referrals, incentivizing customer behaviours that drive conversions.

The Apptile and AiTrillion Partnership

The partnership between Apptile and AiTrillion offers e-commerce brands a powerful solution to simplify loyalty program management and elevate the customer experience. 

1. Enhanced Customer Journey with a Dedicated Rewards Page:

• Actionable Guidance: The Earn & Redeem Tabs provide users with clear instructions on how to accumulate points and redeem them for desirable rewards. This eliminates confusion and encourages active participation.

• Convenient Voucher Management: A Vouchers Container section showcases all available rewards and corresponding coupon codes. Easy access to these codes ensures a smooth redemption process.

2. Strategic Nudges for Increased Conversions in the Cart Page:

• Reward Login Nudges: Subtle prompts throughout the app remind users to log in and participate in the loyalty program. This ensures they don’t miss out on earning valuable points.

• Cart Page Coupon Generation: A “Generate Coupon Cart” feature empowers customers to utilize their points for instant savings at checkout. This incentivizes them to redeem points and complete purchases.

3. Creating Loyalty Hacks on Your App Menu Page : 

• Menu Point Reminders: A strategic “Menu Redeem Nudge” keeps customers informed about their points balance and encourages redemption within the app. This strategic placement enhances the likelihood of points being used.

• Earn Cashback : Trigger cashback rewards through everyday purchases, referrals, birthdays, and limited-time offers. Make your loyalty program more engaging and informative.

• Seamless Login Nudges: For non-logged-in users, a friendly banner prompts them to log in and access their valuable rewards. This gentle nudge encourages them to join the program and reap its benefits.

How to get started with AiTrillion Loyalty

Book a demo to see how AiTrillion can transform your customer retention strategy.