As an e-commerce or D2C enthusiast, you’re well aware that building a loyal customer base is the key to success in the digital world. According to recent studies, loyal customers are not only more likely to continue purchasing from your brand, but they are also likely to spend more per transaction. In fact, data shows that increasing customer retention rates by just 5% can boost profits by as much as 95%.
However, in today’s world, where attention spans are shrinking and competition is fierce, how can you differentiate yourself and build a loyal customer base?One of the popular options is to create your dedicated mobile app. Mobile apps have been proven to increase customer engagement and loyalty, with data showing that app users are 3x more likely to make a purchase and 2x more likely to return to your brand compared to non-app users. With the right mobile app strategy, you can create a personalized and convenient shopping experience that keeps your customers coming back for more, ultimately driving more sales for your business.
Here are some of the benefits of using a mobile app to increase your Shopify sales:
Brand Loyalty: A mobile app allows you to interact with customers in real time, offering a more engaging shopping experience. By using gamification, chatbots, and personalized product recommendations, you can keep customers on your app for longer, increasing their chances of making a purchase.
For instance, clothing brand, Lululemon‘s mobile app has a feature called “Sweatlife,” a community hub for wellness enthusiasts. Through Sweatlife, users can find workout classes, connect with other users, and shop for Lululemon products. The app has helped the brand build a loyal following of fitness enthusiasts who are drawn to the company’s values and lifestyle.
Increase Customer Engagement: A mobile app offers customers a more personalized shopping experience. By sending push notifications, in-app promotions, and rewards, you can keep customers engaged with your brand, making them more likely to return to your store and recommend it to others.
Beauty brand Sephora‘s mobile app has a “Virtual Artist” feature, which allows users to try on makeup using augmented reality. The feature provides a fun and interactive way for users to engage with the brand while also encouraging them to try new products.
Unique Features: Certain important things that increase customer engagement and loyalty are only possible using a mobile app. For example, mobile apps can use features like native cameras, geolocation, QR codes, and augmented reality to create unique and personalized experiences for customers.
Burger King‘s mobile app has a “Whopper Detour” feature, which offers customers a free Whopper when they order from the app while in the vicinity of a McDonald’s restaurant. The promotion was a huge success, increasing the brand’s mobile app downloads and overall sales. Burger King boosted downloads of its mobile app by 1.5 million with its “Whopper Detour” stunt campaign that offered 1-cent Whoppers to smartphone users who were near rival McDonald’s locations.
Strategies for Increasing Shopify Sales Through Mobile Apps
Now that we’ve discussed the benefits of a mobile app for your Shopify store let’s look at some strategies for optimizing your app to increase sales:
In conclusion, a mobile app is essential for e-commerce businesses looking to increase Shopify sales and build a loyal customer base. By providing a personalized and convenient shopping experience, mobile apps can improve customer engagement, increase brand loyalty, and ultimately drive more sales.
At Apptile, our goal is to empower you to create personalized experiences that showcase your brand in the best possible light irrespective of your business size or budget.
Get started now and create stunning mobile apps in seconds without any coding. Book a demo with our team to see how Apptile can help you transform your business for the mobile era. We would love to hear more about your brand’s mobile app vision and help you bring it to life. Also, follow us to stay ahead of the eCommerce game and join the conversation today!