Coy Pond Boutique: Empowering Women with Style and Ease

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When Tanya Coy founded Coy Pond Boutique in 2006, her mission was clear: make fashionable, well-fitting clothing accessible to women of all sizes. As a plus-size woman herself, Tanya knew firsthand the frustration of limited options and ill-fitting garments. What began as a passion project quickly blossomed into a thriving online community, with customers tuning in from coast to coast for Coy Pond's signature blend of style, fit, and feel-good vibes.

We sat down with Tanya to learn how switching to Apptile's customizable live selling platform has transformed the Coy Pond shopping experience - and bottom line.

Q: What inspired you to launch Coy Pond Boutique?

Tanya: Back in 2006, I was about 100 pounds heavier, and shopping was a constant struggle. Most stores had a very limited plus-size selection, if any at all. I was tired of feeling frustrated and excluded. I wanted to create a destination where women like me could find clothes that not only fit well but made us feel amazing. That's how Coy Pond Boutique was born.

Q: How has Coy Pond evolved over the years?

Tanya: We've definitely expanded beyond just clothing. Today, we offer a full range of accessories, shoes, and home decor - but always with our core mission in mind. Whether a customer is shopping for a new outfit or a statement necklace, we want her to feel confident, beautiful, and included. That's what drives every decision we make as a brand.

Q: When did live selling become a key part of your strategy?

Tanya: We started experimenting with live selling on Facebook around 2016. At first, it was nerve-wracking. I remember feeling so awkward on camera! But we quickly realized the power of that real-time connection with our customers. They loved being able to ask questions, see the clothes in motion, and get that personal touch. Live selling became the heart of our business.

Q: What role has community played in Coy Pond's growth and success?

Tanya: Community is everything to us. We have over 18,000 members in our Facebook group now, and those relationships fuel so much of what we do. During our live sales, you'll see the same faces popping up week after week. They're not just there to shop - they're there to chat, laugh, and champion each other. That loyalty is priceless. Some of our customers have been with us since 2016! It's a beautiful thing.

Q: Why did you ultimately decide to switch from CommentSold to Apptile?

Tanya: We'd been with CommentSold for years, but there were a few pain points we couldn't ignore. The inability to fully customize our app was a big one. We wanted to create a branded experience that felt uniquely Coy Pond, but we were limited by the generic templates. The tipping point was when CommentSold announced they were dropping Shopify integration. We use lots of Shopify features, from drop shipping to website sales. Losing that seamless connection would have been a nightmare. That's when we found Apptile.

Q: How has the transition to Apptile impacted Coy Pond's performance metrics?

Tanya: The numbers speak for themselves. Since switching to Apptile four months ago, our average order value has shot up by 25% - from $49 to $61 per order. And that's during our slowest season! To see such a significant jump in the middle of summer is huge. Our live sale attendance is also up by at least 20%. With Apptile's enhanced push notifications and streamlined checkout, more customers are tuning in and confidently hitting 'buy.'

Q: What Apptile features have made the biggest difference for Coy Pond?

Tanya: The app customization, hands down. It's so intuitive - if you have basic computer skills, you can design a totally unique customer experience. No more cookie-cutter layouts. We've also loved Apptile's product tagging features. Being able to easily scan items before a live sale and have that info pulled in automatically is a huge timesaver. And of course, the flat-rate pricing. With CommentSold, we were penalized for selling more. With Apptile, we can grow without fear of mounting fees.

Q: What advice would you give to boutiques considering switching live selling platforms in 2023?

Tanya: Don't settle for a platform that limits your brand's potential. Your live selling app should be an extension of the amazing boutique you've built - not a bland afterthought. Prioritize ease of use, both for your team and your customers. And above all, look for a partner that genuinely listens to your needs. With Apptile, we never feel like just another account. They're as invested in our success as we are.

From a scrappy startup to a celebrated online community, Coy Pond Boutique is proof that putting customers first is always in fashion. By focusing on fit, inclusivity, and an unparalleled live sales experience, Tanya has built a brand that empowers women to show up confidently in their daily lives.

Ready to boost your boutique's bottom line and customer loyalty? Let Apptile's all-in-one live selling platform help you create online shopping experiences as unique as your brand and as engaging as your in-store events. The results will be anything but average.

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