K-ippun Haru: Redefining K-Beauty Through AI-Powered Personalization

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About K-ippun Haru: Bringing Seoul's Skincare Secrets to Europe

K-ippun Haru is more than just a retailer; it's a bridge between the vibrant streets of Seoul and beauty enthusiasts across Europe. Specializing in Korean skincare, this trailblazer curates a wide range of high-quality, cruelty-free products from iconic brands like COSRX, Beauty of Joseon, and haruharu wonder. K-ippun Haru's mission? To deliver the magic of Korean beauty rituals to customers worldwide.

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The Challenge: Standing Out in a Crowded Beauty Market

In a competitive maket brimming with skincare options, K-ippun Haru faced a pivotal challenge: how to carve a niche while enhancing the customer experience. The team knew they needed to do more than sell products—they needed to create a journey. Their goal? Leverage mobile channel to offer personalized shopping experiences, boost loyalty, and showcase the unique value of their offerings.

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The Solution: A Mobile App That Transforms Skincare Journeys

Enter Apptile, the partner that brought K-ippun Haru's vision to life. They launched a bespoke mobile app in December 2024, built with customer-centric innovation at its core. The development culminated in an app that seamlessly blended intuitive design with powerful features, such as:

• A beautifully organized product catalog for browsing by category, skincare steps, and concerns.
• Rich product descriptions, ingredient insights, and detailed usage instructions.
• Integrated user reviews for trustworthy, community-driven decision-making.
• App-exclusive promotions and discounts to incentivize loyalty.
• Personalizable wishlists for quick access to favorites.
• Dedicated customer support for seamless assistance.

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Face AI: Personalized Skincare Like Never Before

The jewel of the K-ippun Haru app is its Face AI feature. Imagine scanning your face and receiving tailored skincare recommendations based on your skin type, concerns, and goals. This cutting-edge technology, driven by artificial intelligence and computer vision, transforms the app into a virtual skincare consultant.
With Face AI, customers experience a deeply personalized journey, creating not just a shopping experience but a meaningful connection. This feature alone has set K-ippun Haru apart, driving engagement, trust, and loyalty like never before.

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The Results: A Remarkable First 45 Days

In just 45 days, the K-ippun Haru app has made waves:

• 27% of total revenue generated through the app
• 75% of users engaged with Face AI, uploading an average of 4 photos each

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Face AI's Ripple Effect on Revenue Growth 

This high engagement with the Face AI feature has not only delighted users but also driven substantial revenue growth. By offering a personalized and interactive skincare journey, K-ippun Haru has solidified its position as a market leader in innovation and customer experience.

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K-ippun Haru's Story Is Just Beginning 

With Apptile, K-ippun Haru has rewritten what it means to shop for skincare in the digital age. They've shown that combining technology, personalization, and a deep understanding of customer needs isn't just a strategy—it's the future of beauty retail.

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